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Bob Bly, author of 75+ books and the man McGraw-Hill calls "America's top copywriter," reveals....

How to Make Big Money Marketing High-Priced Workshops and Seminars on the Internet

Some of your customers are spending thousands of dollars on information products. Why not let them spend the money with YOU by selling them workshops and seminars you produce and give? It’s easier than you think!

Dear Internet Marketer (or Aspiring Internet Marketer):

Folks will surprise you sometimes.

For example, a number of months back, a business partner and I promoted a high-priced weekend workshop on Internet marketing.

Given that we were (and still are) in the midst of the worst economy since the Great Depression, I had my doubts about people forking over thousands of dollars to get on a plane and come see me in New York.

But other promoters were having success with high-priced workshops, so why not us?

Turns out, we made the right decision.

We filled a room with over 40 people, who paid as much as $5,000 each to hear me speak about Internet marketing.

So what’s this got to do with you?

Simply this….

When you have an Internet marketing business (or any business for that matter), most of your customers will be average folks making average purchases.

But unknown to you, some of your customers are looking to spend more – a lot more – on information about your niche topic, whether it’s Internet marketing or flipping houses.

If you don’t have more comprehensive (and expensive) information products to sell them, they will still buy them – from your competitors.

The seminar solution

The solution? Produce and promote your own seminars, workshops, conferences and boot camps.

Of the various kinds of information products sold today, live events have the highest perceived value. Yet the cost and effort to produce and promote them is surprisingly modest.

If you’re bashful, you can even bring in other experts to give most of the presentations. In fact, I’ll show you how you can get top experts to speak at your workshops and seminars for FREE!

Once you’re marketing your own live workshops, you can finally begin making some serious money online. I make a nice profit selling $29 and $39 e-books on the Internet. But it’s so much easier – and more profitable — to rack up high sales numbers when you’re selling workshop seats at $1,000 … $2,000 … even $4,000 or more a pop.

Make big bucks with live events

In our new audio program How to Market High-Priced Events, Fred Gleeck and I give you our entire system for creating and selling medium and high-priced workshops and seminars.


  • What are “high-priced events”? How expensive are they?
  • How long are these events? What length is best?
  • What are the best days of the week? The best months?
  • What is the pricing of Early Bird discount and when do you offer it?
  • How do you build a “hot list” for an event promotion?
  • How long before the event do you begin to promote it?
  • How much do you promote it? Where do you promote it?
  • How do you find affiliates to promote your events?
  • What commission do affiliates get?
  • What tools must you provide affiliates?
  • How do you pick the topic or theme for the workshop?
  • How do you create the syllabus or agenda?
  • How many speakers should there be?
  • How do your recruit speakers?
  • How do you compensate speakers?
  • Does the event have a landing page?
  • How do you write and design a winning landing page for a high-priced event?
  • Where in the copy do you start to address price?
  • Is it one payment to register or should you offer payment plans?
  • What is the cancellation policy?
  • What is the guarantee?
  • How do you promote the event to your list? How often?
  • How do you write an e-mail blast to sell the event? What do you talk about? speakers? Content? Issues?
  • How do you use tele-seminars to promote high-priced live events?
  • How do the tele-seminars generate registration for the live event?
  • Once someone registers, what communication do you have with them?
  • Who reserves the hotel rooms? Is there a discount?
  • What about travel/airlines – is the promoter responsible?
  • Must you entertain lavishly at a high-priced event?
  • What meals must you provide? What about food and drinking during the day?
  • How much help do you need at the event?
  • How do you promote the event on Twitter, Facebook, and LinkedIn?
  • Should you promote the event in your e-newsletter? Your blog?
  • Do high priced events sell in a recession?
  • What is the appropriate way to sell products from the platform?
  • What about product sales from the back of the room or a bookstore?
  • What if you begin to promote the event and people are not registering?
  • What if the date is approaching and you have only a handful of people?
  • What about recording the event and selling the video on DVD?
  • How much do you charge for the recording? Does it include course materials?
  • What course materials do attendees get? PowerPoints in a binder?
  • What if the event is not going well? How can you adjust in midstream?
  • What if an attendee is loudly complaining and unhappy?
  • Do you hand out an evaluation form? What questions do you ask?
  • Do you repeat events or is every event an original?
  • For repeat events, how much of the content and speaker roster changes?
  • What kind of PR can you do to promote your event?
  • How can I compete with all the big seminars out there that are already well established?
  • Do I need a marquee name as my keynote and what do I pay him?
  • How much of the event must I deliver personally vs. my guest speakers?
  • How do you handle questions and answers?
  • What if you don’t know the answer to the question?
  • What about hot seats – how do they work?
  • How about gathering video testimonials at your events? How is it done?
  • Must people sign a model release if you tape them?
  • Why should I add high priced events to my product mix — or should I?
  • How many high priced events should I do a year?
  • Is there any post event service, support, bonuses, activities, or materials?
  • Any other tips or suggestions for marketing and conducting high priced events?

My readers say it best!

“You are awesome! I will always come to you first for the products that I need. You have class, integrity, brilliance, naturally gifted, and you are second to none! I am impressed with and appreciate your prompt response.”
–Adella Pugh

“Once in a blue moon, you get the chance to meet a living legend, one of the great men who has shaped his chosen field. In my unending pursuit of powerful marketing, I came face-to-face with just such a man. Robert Bly is America’s Top Copywriter and a genius marketer. He’s authored over 70 books for McGraw Hill and others, and gets paid more per word than nearly every author in America. Like all great men, he is a teacher and mentor extraordinaire. He freely shares the secrets of turning marketing into money.”
–Dick Larkin

“Bob, your stuff is always so good that even though I’m retired now, I have to read it!”
–Gary Bencivenga

“You are someone I’ve grown to admire greatly. You share your knowledge with and encourage people in achieving their dreams, trying new things, and learning tricks of the trade. It’s a rare ‘guru’ in our world today who is thoughtful and kind enough to help up and comers find the path to success. In my opinion, you are the very best. I’m grateful to you.”
–Linda Capriotti

“During the past 20 years, Bob Bly has become one ofÊ America’s leading direct response copywriters. He has probably done more to teach other writers the craft of effective and persuasive writing than anyone else.”
–Roger C. Parker

“After considering a number of high-level marketing professionals and reflecting on the matter for several weeks, I made the decision to ask Bob Bly to share the stage with me for my Twin Keys to Wealth-Building Conference. The reason I chose Bob is because I am convinced that he can deliver more tangible value to conference attendees than any other marketing or Internet expert on the planet.”
–Robert Ringer, best-selling author

“I have huge admiration for your work. You’re one of the few guys out there selling real information — and selling it at a reasonable price! I think what you’re doing is head and shoulders above others.”
–Mark Joyner

“To me, the product promos you’ve been sending have plenty of content. I look forward to your e-mails, because they are great idea generators. When an e-mail marketing message from you comes in, I follow it to the pages and then read and digest the sales copy. That alone is a goldmine to me. I love your grounded hype-free style. People should just model your approach and they would be wealthier for it. Thanks a lot for all the good stuff you’ve created over the years.”
–Tom Varjan

“The products I’ve ordered from you have been so good I’ve recommended them to others [and] your price points are very reasonable. Thanks very much for the content, the lessons, and the model to follow.”
–Winnie Anderson

“I get great value from your free materials, so I have no problem with your commercial content coming to me too. I’ve also received good value from the products I have bought from you.”
–Helen Wilkie

“Just wanted to let you know your “how to market high priced events” cd set really paid off for me – I was able to increase workshop attendance for a world class investment and trading coach by 400% – they were quite pleased.”
–Mark Schmedthorst

Act now and save $20

Every week I get calls and e-mails from people imploring me to help them get started in seminar and workshop marketing.

Well, they’re out of luck. My hourly rate is $500. And with a 20-hour minimum consulting fee, payable in advance, you have to write a $10,000 check to hire me. That’s a lot for an individual just starting out. (I deliberately price myself out of range, because I hate consulting and coaching).

In How to Market High-Priced Events, you get our proven formula for making thousands of dollars per order promoting high-priced workshops and seminars. And it won’t cost $10,000 … or $500 … or even $100 to get my system!

That’s because How to Market High-Priced Events has a list price of $97 – and that’s what we’ll sell it for later in the year.

But act now and it’s yours for only $77 … a savings of $20 … less than I charge for just 10 minutes of my time.

Just selling a single seat at just one of your events will pay back your modest investment in How to Market High-Priced Events more than 10 times over!

And that’s the investment you make only if my program succeeds at helping you generate thousands of dollars in workshop and seminar revenues.

If it doesn’t, then it won’t cost you a penny. Here’s why….

Our 100% iron-clad guarantee of satisfaction

I totally guarantee your satisfaction with this unique guide to earning thousands of dollars a year selling medium and high-priced workshops over the Internet in your spare time.

Even better, if you aren’t convinced that How to Market High-Priced Events is the best investment you’ve made in your online business this year….

Or you are unhappy for any other reason … or for no reason at all … just return all the CDs to me within 90 days (yes, even the bonus CD; see my P.S. for details).

We’ll give you a prompt and full refund. That way, you risk nothing.

So what are you waiting for?

To order How to Market High-Priced Events on a risk-free 90-day trial basis, just click below now:


Robert W. Bly, Director
CTC Publishing

P.S. Order How to Market High-Priced Events today and you get a FREE Bonus CD, How to Write and Design a Seminar Brochure (value: $29).

One of the marketing tactics we teach you in this program is to promote your high-priced event both online and offline – and to do the latter, you need a seminar brochure.

On this CD, I tell you all the tricks of the trade for writing and designing seminar and workshop brochures that put rear ends in the seats. Including: title selection … cover design … seminar agenda … registration details … order devices … mailing tips … copywriting secrets … and more.

To get your FREE Bonus CD … and to order How to Market High-Priced Events … click below now:

About Bob Bly

Bob Bly is a full-time freelance copywriter specializing in online, direct response, and b-to-b marketing. He earned more than $700,000 last year from his freelance writing, and became a self-made multi-millionaire while still in his 30s.

A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.

Bob is the author of more than 70 books including The Copywriter’s Handbook (Henry Holt) and Internet Direct Mail (NTC Business Books).

He has published more than 100 articles in such publications as Successful Meetings, Subscription Marketing, Direct, Business Marketing, Writer’s Digest, and Amtrak Express.

Bob’s writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught writing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation’s Business to the New York Post and the National Enquirer. He was formerly the advertising manager for Koch Engineering, a manufacturer of equipment for the chemical industry.

About Fred Gleeck

Known as the “King of Content,” Fred Gleeck is widely recognized as a highly ethical, no-hype marketer of information products. Many consider Fred to be one of the best (if not the best) teacher of “how to make money selling information products online.”

Fred has created more than 300 audio learning programs, e-books, software packages, and other information products, all of which are marketed online. He is the author of 15 books including Selling Products from the Platform and Marketing and Promoting Seminars and Workshops.

With more than 20 years experience as a speaker and seminar promoter, Fred has spoken at dozens of seminars and boot camps – both his own as well as other people’s events – to thousands of attendees. He regularly presents at both the Learning Annex and the National Speakers Association.

While there are many teachers of “Make Money on the Internet,” Fred has developed a unique, low-cost, low-risk approach that today generates for him passive income approaching a million dollars a year, with no employees.

What they say about Bob Bly’s copy and counsel

“Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work.”
Jim Romano, DataForceOne

“Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer.”
Aaron Griffith, The Griffith

Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can’t!”
William McElleney, IBM

“The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we’ve already begun applying some of the key learnings.”
Paul Connors, Copywriting Manager, A large financial services company in the Chicago area

“Bob…your creative work, patience, and ‘partnership’ with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we’ve received from your letters has been nothing short of tremendous. We’ve not only derived significant business from these unforgettable mailings–your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel.”
John A. Fallone, IT Group International

“I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected – which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back – he nailed it the first time. Wow.”
Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.

“Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment.”
Michael Manoussos, Manhole Barrier Systems

“Great white paper! I’m in favor of the entire submission. Please congratulate Bob on a great effort.”
Michael C. Howard, Chasm Recovery

“Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy.”
Brian Kurtz, Boardroom

“You did an excellent job. It’s been a pleasure working with you on this project.”
Edward Brunet, Decatur Professional Development, LLC

“Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that.”
Chris Pickering, MeritDirect

“Bob . . . Just got the copy and advertisement you did for my new book . . . It’s great! You are good! Great job . . . you have tremendous insights into what excites and what sells!”
Don Libey, Libey Incorporated

“In my opinion, you are the best copywriter in the software industry.”
Judy MacDonald, Director of Marketing, Direct Response

“When I received the piece, I thought, I’ll have to skim over it now and read it later. But, once I started, I couldn’t stop! You did a GREAT job with Ken’s story. I love it. It kept me reading. I’m VERY pleased with it.”
Craig Simpson, Ken Roberts Company

“Bob, It’s been a pleasure to work with you!!! Thank you so much! I’m very happy with the copy; I feel it will give me good results.”
Alejandra P. Bigai, Romanicos Chocolate

“Thanks again for a great job.”
Davis Ross, Ross Advertising

“I just wanted to thank you again for the excellent work you did for us. You are the man and I can’t tell you how much I admired your approach and service. Although I’ve never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!”
DP Jovine, Tycoon Research

“Great job – I’m always amazed at how you can boil the complex down into simple terms. It flows very well.”
Kyle Hodgens, Capital Financial Media

Thank you for the copy. I see why you’re the expert. It’s so simple, it’s brilliant.”
Sau Hyoung Pak, Big Machine

“The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print ad as you suggested. In the future we may work with you to design a totally new print ad. Again I’d like to say I’m impressed with your services. You were prompt, informative, and definitely know your stuff. We will be recommending you to others and doing repeat business.”
Joshua Andrews, Health Solutions, LLC

“When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale… can’t ask for much better than that.”
David Galland, Casey Research

“I loved the ad! I don’t see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can’t wait to see how it does. Thanks so much!”
Alice Wessendorf, Agora Health Book

“I show off the work that we did on lead generation for negotiation — as well as the conversion program from HMCL — as big successes.”
Paul Szymanski, Harvard Business School Publishing

“Thank you for being very instrumental on making the launch of the wealth management book such a resounding success. It was so successful that we had to request more copies.”
Ingrid Boney, II

“Thanks, Bob! You are awesome to work with.”
Matt Morsa, Stock Secrets, Inc.

“I’ve spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he’s doing.”

Joe Culotta, Natural Medicine Co.

“I am happy to report to you that your piece out produced the 4 other packages we tested against it. I want to talk to you about another project….”
Nick Roumi, Pacific Coast Funding

“This is an outstanding letter. Really nice work!”
Paul Szymanski, Harvard Business School Publishing

“Like the package … the tone … I think it’s excellent.”
Bill Caskey, Caskey Sales Achievement

“Just wanted to take a moment to sincerely thank you for the hard work and energy you’ve poured into the Sinatra product package. You are a joy to work with.”
Gail Diggs, Phillips Health

“Thanks again… you did a great job.”
Caleb Cherry, Capital Financial Media

“You are a genius! I rarely love copy this much from the get-go. You hit it on the head!”
Sara Pond, Nightingale-Conant

“The original ad insert of ‘Wall Street’s Loss is Your Gain’ continues to kick butt — pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago.”
Charles Mizrahi, Stealth Stocks

“As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn’t until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted – in the promised time frame – with re-writes – and the results I wanted. Thanks Bob!”
Mark Amtower, Amtower & Company

“I found your ad copy compelling, powerful…even entertaining. You really communicated the ‘feel’ of the message we are selling. Thanks for such great work, Bob!”
Ashley Earnhardt Aiken, Thomas Nelson Publishers

“Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn’t stop themselves from responding.”
Richard Scheffren, Dynamic Changes Hypnosis

“Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well.”
Pamela Clements, Thomas Nelson Publishers

“Your work for me is outstanding.”
Thomas Massie, BRIDGELINE Software