Some of your customers are spending thousands of dollars on information products. Why not let them spend the money with YOU by selling them workshops and seminars you produce and give? It’s easier than you think!
Dear Internet Marketer (or Aspiring Internet Marketer):
Folks will surprise you sometimes.
For example, a number of months back, a business partner and I promoted a high-priced weekend workshop on Internet marketing.
Given that we were (and still are) in the midst of the worst economy since the Great Depression, I had my doubts about people forking over thousands of dollars to get on a plane and come see me in New York.
But other promoters were having success with high-priced workshops, so why not us?
Turns out, we made the right decision.
We filled a room with over 40 people, who paid as much as $5,000 each to hear me speak about Internet marketing.
So what’s this got to do with you?
When you have an Internet marketing business (or any business for that matter), most of your customers will be average folks making average purchases.
But unknown to you, some of your customers are looking to spend more – a lot more – on information about your niche topic, whether it’s Internet marketing or flipping houses.
If you don’t have more comprehensive (and expensive) information products to sell them, they will still buy them – from your competitors.
The seminar solution
The solution? Produce and promote your own seminars, workshops, conferences and boot camps.
Of the various kinds of information products sold today, live events have the highest perceived value. Yet the cost and effort to produce and promote them is surprisingly modest.
If you’re bashful, you can even bring in other experts to give most of the presentations. In fact, I’ll show you how you can get top experts to speak at your workshops and seminars for FREE!
Once you’re marketing your own live workshops, you can finally begin making some serious money online. I make a nice profit selling $29 and $39 e-books on the Internet. But it’s so much easier – and more profitable — to rack up high sales numbers when you’re selling workshop seats at $1,000 … $2,000 … even $4,000 or more a pop.
Make big bucks with live events
In our new audio program How to Market High-Priced Events, Fred Gleeck and I give you our entire system for creating and selling medium and high-priced workshops and seminars.
- What are “high-priced events”? How expensive are they?
- How long are these events? What length is best?
- What are the best days of the week? The best months?
- What is the pricing of Early Bird discount and when do you offer it?
- How do you build a “hot list” for an event promotion?
- How long before the event do you begin to promote it?
- How much do you promote it? Where do you promote it?
- How do you find affiliates to promote your events?
- What commission do affiliates get?
- What tools must you provide affiliates?
- How do you pick the topic or theme for the workshop?
- How do you create the syllabus or agenda?
- How many speakers should there be?
- How do your recruit speakers?
- How do you compensate speakers?
- Does the event have a landing page?
- How do you write and design a winning landing page for a high-priced event?
- Where in the copy do you start to address price?
- Is it one payment to register or should you offer payment plans?
- What is the cancellation policy?
- What is the guarantee?
- How do you promote the event to your list? How often?
- How do you write an e-mail blast to sell the event? What do you talk about? speakers? Content? Issues?
- How do you use tele-seminars to promote high-priced live events?
- How do the tele-seminars generate registration for the live event?
- Once someone registers, what communication do you have with them?
- Who reserves the hotel rooms? Is there a discount?
- What about travel/airlines – is the promoter responsible?
- Must you entertain lavishly at a high-priced event?
- What meals must you provide? What about food and drinking during the day?
- How much help do you need at the event?
- How do you promote the event on Twitter, Facebook, and LinkedIn?
- Should you promote the event in your e-newsletter? Your blog?
- Do high priced events sell in a recession?
- What is the appropriate way to sell products from the platform?
- What about product sales from the back of the room or a bookstore?
- What if you begin to promote the event and people are not registering?
- What if the date is approaching and you have only a handful of people?
- What about recording the event and selling the video on DVD?
- How much do you charge for the recording? Does it include course materials?
- What course materials do attendees get? PowerPoints in a binder?
- What if the event is not going well? How can you adjust in midstream?
- What if an attendee is loudly complaining and unhappy?
- Do you hand out an evaluation form? What questions do you ask?
- Do you repeat events or is every event an original?
- For repeat events, how much of the content and speaker roster changes?
- What kind of PR can you do to promote your event?
- How can I compete with all the big seminars out there that are already well established?
- Do I need a marquee name as my keynote and what do I pay him?
- How much of the event must I deliver personally vs. my guest speakers?
- How do you handle questions and answers?
- What if you don’t know the answer to the question?
- What about hot seats – how do they work?
- How about gathering video testimonials at your events? How is it done?
- Must people sign a model release if you tape them?
- Why should I add high priced events to my product mix — or should I?
- How many high priced events should I do a year?
- Is there any post event service, support, bonuses, activities, or materials?
- Any other tips or suggestions for marketing and conducting high priced events?
My readers say it best!
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“After considering a number of high-level marketing professionals and reflecting on the matter for several weeks, I made the decision to ask Bob Bly to share the stage with me for my Twin Keys to Wealth-Building Conference. The reason I chose Bob is because I am convinced that he can deliver more tangible value to conference attendees than any other marketing or Internet expert on the planet.”
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“I have huge admiration for your work. You’re one of the few guys out there selling real information — and selling it at a reasonable price! I think what you’re doing is head and shoulders above others.”
“To me, the product promos you’ve been sending have plenty of content. I look forward to your e-mails, because they are great idea generators. When an e-mail marketing message from you comes in, I follow it to the pages and then read and digest the sales copy. That alone is a goldmine to me. I love your grounded hype-free style. People should just model your approach and they would be wealthier for it. Thanks a lot for all the good stuff you’ve created over the years.”
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Act now and save $20
Every week I get calls and e-mails from people imploring me to help them get started in seminar and workshop marketing.
Well, they’re out of luck. My hourly rate is $500. And with a 20-hour minimum consulting fee, payable in advance, you have to write a $10,000 check to hire me. That’s a lot for an individual just starting out. (I deliberately price myself out of range, because I hate consulting and coaching).
In How to Market High-Priced Events, you get our proven formula for making thousands of dollars per order promoting high-priced workshops and seminars. And it won’t cost $10,000 … or $500 … or even $100 to get my system!
That’s because How to Market High-Priced Events has a list price of $97 – and that’s what we’ll sell it for later in the year.
But act now and it’s yours for only $77 … a savings of $20 … less than I charge for just 10 minutes of my time.
Just selling a single seat at just one of your events will pay back your modest investment in How to Market High-Priced Events more than 10 times over!
And that’s the investment you make only if my program succeeds at helping you generate thousands of dollars in workshop and seminar revenues.
If it doesn’t, then it won’t cost you a penny. Here’s why….
Our 100% iron-clad guarantee of satisfaction
I totally guarantee your satisfaction with this unique guide to earning thousands of dollars a year selling medium and high-priced workshops over the Internet in your spare time.
Even better, if you aren’t convinced that How to Market High-Priced Events is the best investment you’ve made in your online business this year….
Or you are unhappy for any other reason … or for no reason at all … just return all the CDs to me within 90 days (yes, even the bonus CD; see my P.S. for details).
We’ll give you a prompt and full refund. That way, you risk nothing.
So what are you waiting for?
To order How to Market High-Priced Events on a risk-free 90-day trial basis, just click below now:
Robert W. Bly, Director
P.S. Order How to Market High-Priced Events today and you get a FREE Bonus CD, How to Write and Design a Seminar Brochure (value: $29).
One of the marketing tactics we teach you in this program is to promote your high-priced event both online and offline – and to do the latter, you need a seminar brochure.
On this CD, I tell you all the tricks of the trade for writing and designing seminar and workshop brochures that put rear ends in the seats. Including: title selection … cover design … seminar agenda … registration details … order devices … mailing tips … copywriting secrets … and more.
To get your FREE Bonus CD … and to order How to Market High-Priced Events … click below now:
About Bob Bly
Bob Bly is a full-time freelance copywriter specializing in online, direct response, and b-to-b marketing. He earned more than $700,000 last year from his freelance writing, and became a self-made multi-millionaire while still in his 30s.
A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.
Bob is the author of more than 70 books including The Copywriter’s Handbook (Henry Holt) and Internet Direct Mail (NTC Business Books).
He has published more than 100 articles in such publications as Successful Meetings, Subscription Marketing, Direct, Business Marketing, Writer’s Digest, and Amtrak Express.
Bob’s writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught writing at New York University.
Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation’s Business to the New York Post and the National Enquirer. He was formerly the advertising manager for Koch Engineering, a manufacturer of equipment for the chemical industry.
Known as the “King of Content,” Fred Gleeck is widely recognized as a highly ethical, no-hype marketer of information products. Many consider Fred to be one of the best (if not the best) teacher of “how to make money selling information products online.”
Fred has created more than 300 audio learning programs, e-books, software packages, and other information products, all of which are marketed online. He is the author of 15 books including Selling Products from the Platform and Marketing and Promoting Seminars and Workshops.
With more than 20 years experience as a speaker and seminar promoter, Fred has spoken at dozens of seminars and boot camps – both his own as well as other people’s events – to thousands of attendees. He regularly presents at both the Learning Annex and the National Speakers Association.
While there are many teachers of “Make Money on the Internet,” Fred has developed a unique, low-cost, low-risk approach that today generates for him passive income approaching a million dollars a year, with no employees.
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–Jim Romano, DataForceOne
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Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can’t!”
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–John A. Fallone, IT Group International
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–Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.
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–Craig Simpson, Ken Roberts Company
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Thank you for the copy. I see why you’re the expert. It’s so simple, it’s brilliant.”
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–Paul Szymanski, Harvard Business School Publishing
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